Stiga Achieves +43% Social Growth and Expands to New Channels
Stiga, a leading European manufacturer of garden tools, operates in a highly seasonal market where customer interest can peak and drop dramatically. Understanding these patterns and reacting quickly to changing sentiment is crucial for maintaining a strong market presence.
But how do you ensure consistent brand engagement when consumer interest is driven by seasons and competitor activity?
Stiga partnered with Insights24 to address this challenge. The goal? To develop a data-driven approach that would enable them to:
- Handle seasonal fluctuations more effectively.
- Better understand customer sentiment across social media and service channels.
- Gain a clearer picture of competitors’ strategies and market reactions.
Core challenges
The garden tools market is unique – it faces significant demand swings tied to the seasons. This created three core challenges for Stiga:
Handling seasonal fluctuations
During peak seasons, interest in garden tools surges, but outside these periods, engagement drops. Stiga needed a strategy to stay relevant throughout the year.
Understanding customer sentiment
Beyond product discussions, customer sentiment towards service and online interactions played a crucial role in shaping the brand’s reputation. Gaining insight into these emotions was essential.
Strategic competitive positioning
Stiga sought to analyze competitor marketing strategies and market reactions to refine its own approach and strengthen its competitive position.
Solution package
Influencer intelligence
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Customized reports
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Discussion trend & topic analysis
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Competitive analysis
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Impact achieved
What’s changed?
Improved social media reach
Stiga saw a 43% increase in social media reach, driven by more engaging content and higher-quality interactions. This was achieved despite a reduction in total mentions, indicating that their communication was becoming more targeted and effective.
Strategic expansion into new channels
Based on Insights24’s recommendation, Stiga launched a new communication channel—TikTok. This expansion not only helped them reach a younger audience but also diversified their digital presence, significantly boosting engagement during off-peak seasons.
Efficient insights delivery
The number of actionable insights delivered increased by 39% year-over-year, enabling Stiga to react faster and more effectively to changes in customer behavior and market dynamics.
Lessons from Stiga’s success
Stiga’s case demonstrates that even in a seasonal industry, smart insights can unlock year-round growth. By focusing on meaningful data, adapting to customer behavior, and strategically expanding into new channels, Stiga was able to strengthen its market position and improve engagement across the board.
If your brand faces similar challenges, let’s talk! Insights24 can help you turn data into decisions that drive real business results.