Are Polish shoppers
buying
the hype?

Get a deep-dive into the Polish Black Friday conversation and see where it happens,
what people say, and who breaks through the noise.

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    Global brands’ secret sauce

    Top 3 signals to watch
    before Black Friday

    Made for e-commerce, retail, tech, and fashion brands, this snapshot shows what’s shaping visibility,
    trust, and conversion in the Q4 landscape in Poland.

    Delivery is 4× more important
    than deals

    Even during Black Friday! With over 17K mentions, logistics spark more buzz than the discounts-of-the-year themselves.

    Temu wins the buzz war, but…

    It tops mentions and reach, but drops out of top 5 in average reach. The buzz is big, but Temu’s visibility per post lags behind equally big players like Amazon.

    Sustainability during Black
    Friday has high potential

    It’s not only ethical but also effective. Rare synergy across all metrics (mentions volume, reach, and avg. reach) shows this isn’t a fringe Black Friday topic anymore.

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      This is the view
      your competitors don’t have

      Whether you’re optimising Black Friday campaigns or planning Q4 strategy,
      this data shows what’s actually resonating across e-commerce, tech, fashion, and retail audiences.

      What shapes brand visibility during Black Friday?

      We highlight the changes in attention, conversation, and sentiment when the season heats up.

      How do product and brand narratives differ?

      See the gap between what brands say — and what people actually care about.

      Is sustainability helping or hurting perception?

      See which narratives are driving engagement, and why “ethical” campaigns are being called out.

      Where does visibility actually happen?

      Check which platforms can give your brand mentions only, and which can give you real reach during Black Friday.

      Example paragraph

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        Where e-commerce brands get it wrong

        Brands talk, but don’t listen

        Messaging often focuses on product and price, while consumers talk about trust, timing, and tone.

        Promotions don’t create presence

        Even aggressive discounts fail to make an impact when the content doesn’t resonate or reach the right channels.

        Platform choice lacks strategy

        Many brands rely on the same mix every year, even when certain platforms no longer drive visibility.

        Sustainability feels like a checkbox

        Ethical messaging is common, but often seen as empty when it doesn’t align with what consumers expect.

        Example paragraph

        A new lens
        on shoppers behavior this Q4

        Understand what topics, platforms, and values actually shape perception
        during Black Friday across fashion, retail, and e-commerce.

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