Fashion insights you can’t ignore in 2025

See the social insights that changed sentiment, engagement, and visibility for top brands across the fashion industry.

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Global brands’ secret sauce

Top 3 insights every fashion
marketer should see

Built for fashion marketing, brand, and strategy teams – this report reveals what’s shaping brand perception,
platform performance, and product visibility in 2025.

Zara’s negative sentiment hits
3x harder than their praise

Even though Zara drives massive positive reach, their criticism spreads wider. Just 2× fewer negative mentions can still dominate visibility, wasting media budgets instead of growing Zara’s brand value.

Sinsay owns 38% of all talk
around shopping & deals

While competitors split their presence across style and inspiration, Sinsay dominates price-driven buzz. It’s the top brand where discounts and deals start trending.

Cropp’s TikTok content
hits 90/100 efficiency

Even without brand-owned activity, Cropp generates the highest TikTok efficiency in the set. It’s 3× more efficient than Zalando, while Zalando dominates Instagram with the highest video engagement.

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Get insights your retail rivals
don’t have

Whether you run performance campaigns, manage influencer strategy,
or oversee multi-market reporting, these insights are for you.

What gets more attention – products or brand names?

Measure the balance between product-level interest and branded discussions.

Which platforms drive brand visibility?

Learn whether your campaigns land where people pay attention, or get buried in the wrong channel.

Which topics shape brand perception?

See what triggers love or backlash, and which themes brands like Zara or Zalando actually own.

Get a competitive snapshot you can act on!

Benchmark your rivals by share of voice, sentiment strength, and topic ownership.

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Why fashion brands lose momentum

Product buzz without brand impact

Consumers talk about “dresses” or “t-shirts”, but brand names barely show up. You’re losing visibility where people are actually paying attention.

Brand mentions with no strategic insight

Visibility is high, but you don’t know if it’s driven by praise, complaints, or just price tags.

Competitor visibility blind spots

While you focus on owned campaigns, others take over trending topics and earn the attention that counts.

AVE gaps that cost real value

Your media spend looks strong, but often the real reach comes from organic conversations your brand never claimed.

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The report your next campaign
should start with

Download the only report that connects product buzz, platform spikes,
and sentiment shifts — with real examples from top brands like Zara, Mohito, and Sinsay.

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