What Polish shoppers said about e-commerce brands during Black Friday 2025, and what it means for visibility, sentiment, and content strategy.
What Polish shoppers actually talk about.
Delivery, fashion, deals, and electronics: topic share across e-commerce categories before, during, and after Black Friday.
Which brands win attention and which make it count.
Temu leads in mentions but drops in average reach. Amazon ranks #11 in buzz, #1 in visibility per post.
Where conversations turn critical.
Platform-by-platform breakdown: why 66% of e-commerce talk on X is negative and what drives it.
Sustainability during Black Friday.
Whether green messaging helps or backfires, and which brands get the synergy right.
